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User experience (UX) focuses on creating intuitive and enjoyable interactions between users and digital products or services. It involves user research, information architecture, wireframing, and prototyping to design interfaces that are user-friendly, accessible, and visually appealing.

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Product design vs UX design — what is the difference?

The creation of a product, whether physical or software, is a challenging process. It is complex and consists of many stages. It also requires a team of various experts, each of them having a different set of skills and experience. Sometimes the positions might seem similar, almost the same even. Especially in the digital design realm, the responsibilities of particular individuals might overlap, which surprisingly could empower this complex and hard process. There are a lot of misconceptions surrounding the responsibilities of product designers and UX designers.
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How to use the Google HEART framework to set up user-centered metrics

A seamless user experience is essential if you want your software to work effectively and fulfill its business objectives. However, building a user-friendly app or website is only possible with thorough UX research. The larger the organization, the more difficult it can be to collect the data. To meet the needs of large-scale businesses, in 2010, Google UX research experts came up with a perfect way to measure the user experience. They created the HEART framework that specifically targets this kind of measurement.
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Key principles of Digital Product Design

How to create an outstanding digital product? With so many unlucky startups, an ever-changing market, and an extremely high demand for digital products, everyone needs an answer to this question. This article will try to explain what exactly a digital product design is, the steps to accomplish it, and its main objectives. Dive in to find out the main principles of digital product design and how you can implement them in your design process. Product design is a process that includes every step taken to bring a product to life, starting with the initial vision up until the final product launch and its future iterations.
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Creating a comprehensive UX for complex network systems

Nowadays, user experience is one of the most crucial things that determines a product’s success. Creating a comprehensive UX for complex network systems is certainly not an easy task but when done well, can be extremely beneficial. Find out all the steps to follow in order to set up the best possible user experience. User experience is essentially how users interact and experience a product, system or service. It encompasses all aspects of the end user’s interaction with the company. Therefore it impacts the entire customer experience which includes any contact users have with the company, involving with the sales representatives, customer support and the product itself.
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Why is discovery research essential for your product?

One of the biggest mistakes while creating a new software product is neglecting discovery research. This fundamental part of product development can help you understand the market and create a product best-suited to customers' needs. This investigation process gives a deep understanding of what customers want, expect and worry about, therefore it will benefit users, the development team and the growing business. It makes the process of software development so much smoother. Discovery research, also called exploratory or generative research, is an investigation process designed to help understand users' needs.
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What is and what is not accessibility design?

While building a new software product, development and UX teams usually focus on its functionality and usability. But do you know if your product is accessible? Why does it even matter? What is the difference between usability and accessibility? Read on to find out what accessible design is, what it isn’t, and how to make it work for your product. In terms of UX and UI, accessibility design is extremely important. The designer should always keep in mind that users might encounter the app or website in many different ways.
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What is a UX Design system — all you need to know

The most rapidly developing organizations that operate online have been changing the way they design digital products. Famous companies like Uber, Airbnb, and others have adopted a comprehensive design system as their design standard. Gathering a collection of design components and a set of guidelines and best practices can help a company to speed up the pace of innovation within the organization. So, what is a design system? Let’s dig into the fundamentals of an effective design system and explain why it’s worth implementing in your business.
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UX

UX team structure — everything you should know

Nowadays, more and more businesses recognize the value of UX design. The world is increasingly digitized, and companies can no longer offer only good service, they need to offer a good experience too. User research, UX research, and UX design have become critical to company’ssoftware development success. There is a growing demand for UX teams and UX designers who can create better user experiences and, in consequence, better products. Let’s explain what a UX design team is, the UX team structure,what their role is, and how to create successful UX teams.
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