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UX

Product design vs UX design — what is the difference?

The creation of a product, whether physical or software, is a challenging process. It is complex and consists of many stages. It also requires a team of various experts, each of them having a different set of skills and experience. Sometimes the positions might seem similar, almost the same even. Especially in the digital design realm, the responsibilities of particular individuals might overlap, which surprisingly could empower this complex and hard process. There are a lot of misconceptions surrounding the responsibilities of product designers and UX designers.
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NETWORKS

Network optimization — what is it and why is it important?

Nowadays, being an average business is rarely enough to beat the market. Customers expect outstanding products and services that make them want to stay with a company. To provide end users with high-quality outcomes, a company needs to have high-performing networks that work to ensure reliable, fast, and safe data transfer. From this article, you will learn more about network optimization – what it is, how to implement it and how it can boost your product or service, and at the same time facilitate the work of your team.
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SOFTWARE DEVELOPMENT

API-First design — what is it and how to use it?

There are many approaches to creating software. All of them aim for a useful and successful product, but they achieve it in different ways. One of the strategies is API-First design. Its goal is to increase time and money efficiency, increase user satisfaction and leverage work speed. Find out what exactly API-First design is, its benefits and how to implement it successfully to help gain a competitive advantage and satisfy customers. To understand what API-First design is, we need to know the role of an API.
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UX

How to use the Google HEART framework to set up user-centered metrics

A seamless user experience is essential if you want your software to work effectively and fulfill its business objectives. However, building a user-friendly app or website is only possible with thorough UX research. The larger the organization, the more difficult it can be to collect the data. To meet the needs of large-scale businesses, in 2010, Google UX research experts came up with a perfect way to measure the user experience. They created the HEART framework that specifically targets this kind of measurement.
Thumbnail of an article about Key principles of Digital Product Design
UX

Key principles of Digital Product Design

How to create an outstanding digital product? With so many unlucky startups, an ever-changing market, and an extremely high demand for digital products, everyone needs an answer to this question. This article will try to explain what exactly a digital product design is, the steps to accomplish it, and its main objectives. Dive in to find out the main principles of digital product design and how you can implement them in your design process. Product design is a process that includes every step taken to bring a product to life, starting with the initial vision up until the final product launch and its future iterations.
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DATA

Big data. What is it and why is it so important?

Data analytics is a concept that has been around for decades. Bankers and traders of the past used handwritten spreadsheets to analyze client behavior and predict market trends. But as the years have passed, technology development has provided us with a more thorough and efficient take on data analytics. We’ve come to the age of big data, which has become one of the most significant issues for businesses of all kinds. But why is it so important? Read on to find out why you should care about big data analytics.
Thumbnail of an article about Creating a comprehensive UX for complex network systems
UX

Creating a comprehensive UX for complex network systems

Nowadays, user experience is one of the most crucial things that determines a product’s success. Creating a comprehensive UX for complex network systems is certainly not an easy task but when done well, can be extremely beneficial. Find out all the steps to follow in order to set up the best possible user experience. User experience is essentially how users interact and experience a product, system or service. It encompasses all aspects of the end user’s interaction with the company. Therefore it impacts the entire customer experience which includes any contact users have with the company, involving with the sales representatives, customer support and the product itself.
Thumbnail of an article about Why is discovery research essential for your product?
UX

Why is discovery research essential for your product?

One of the biggest mistakes while creating a new software product is neglecting discovery research. This fundamental part of product development can help you understand the market and create a product best-suited to customers' needs. This investigation process gives a deep understanding of what customers want, expect and worry about, therefore it will benefit users, the development team and the growing business. It makes the process of software development so much smoother. Discovery research, also called exploratory or generative research, is an investigation process designed to help understand users' needs.
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